Gatherings and growth Analysis
Why B2B events still matter in the AI age
The conference is over. The invoice remains. New research shows which B2B events deserve a closer look when planning the next growth budget.
The Pontis Journal
Common Ground
Technology, capital and the choices shaping Europe.
On the agenda
Gatherings and growth Analysis
Why events matter to OpenAI’s business pitch
OpenAI’s case for business events starts with a problem a product demonstration cannot solve on its own: getting a company to say yes.
Illustrations: Pontis
Earlier stories
- Why B2B events still matter in the AI age
The conference is over. The invoice remains. New research shows which B2B events deserve a closer look when planning the next growth budget.
- Why events matter to OpenAI’s business pitch
OpenAI’s case for business events starts with a problem a product demonstration cannot solve on its own: getting a company to say yes.